Trailer Conventions:

Intro to Characters: Straight away the audience who are viewing the trailer are introduced to some of the characters in the movie. The director doesn't need to introduce the name of the characters as they where all in the previous Captain America movie.

Iconography: Just after the intro to the characters, there is a scene where a building gets blown up this is a type of iconography and will help attract a lot of people who are interested in action movies as iconography comes under the genre.

Fast Paced Cuts: There are a lot of fast paced cuts which create a lot of tension and this will always leave the viewer wondering what happened next which is a great way to get people to watch your movie.

Voice Over: There is a voice over in the trailer along with all the iconography which always makes the trailer a lot more dramatic and will catch more attention.

Title: When a person thinks of the title Captain America they think what a huge success the first 2 films were so when someone starts talking about a third film a person who is a fan of the first two will definitely want to go and watch the film.

                                                                 



Poster Conventions:

Release Date: The release date is shown in the poster "May 6" this will let anyone who sees the trailer will know straight away when the movie is out sob they can go and watch.

Central Image: The central image suggest that their is conflict between the two side as they are two different colours and also the way that they are staring at each other will also let the viewer know that there will be a fight in the movie.

Cast: The main cast in the movie Chris Evans and Robert Downey JR will immediately catch the eye of people who are viewing this poster because those 2 actors are well known for there award winning movies.

Title: The title Civil War is placed in the middle of the poster so viewers will immediately see this when they see the poster and this will help the movie get recognised more by different people and will help spread the movie.

Captain America:Civil War

Your chosen movie
1) What film have you chosen? 
Captain America:Civil War
2) Why did you choose this film in particular? 
I chose this film because i have seen about two times and I really enjoyed it so i decided to go with it

Institutional background
Use IMDB to find out the institutions behind your chosen film. Find your film, click on Company Credits and then look for the production company and UK distributor.

1) What was the film studio or production company behind your chosen film? E.g. Warner Brothers, Paramount etc.
The production company behind  Captain America is marvel studios.

2) Who was the distributor for the theatrical release of the film in the UK?



No brand loyalty
1) What genre does your chosen film fit into?
Action, Thriller and adventure

2) How can you tell it fits that genre? Be specific with reference to the trailer.
There are a lot of chases and gun shot scenes

3) Does your chosen film have any stars or a director that are known for that particular genre?
Chris Evans is well known for action movies such as Captain America trilogy. 
It’s all a matter of timing
1) What was the UK release date for your chosen film?
29 April 2016

2) When did the first trailer appear on YouTube for your movie? Find the earliest example you can and embed it in your blog.
Published on Nov 24, 2015

3) What other examples of marketing (teaser trailers, main trailers, newspaper or TV interviews etc.) can you find for your chosen film from before the film’s release date?
There were a few teaser trailers that were dropped before the main trailer for example there was one featuring spider-man



It’s a social thing
1) What was the word-of-mouth like for your chosen film? If you can’t find tweets (probably blocked) use the IMDB user review rating or the Rotten Tomatoes Tomatometer rating to judge whether the public have given the movie a good review.                 

2) Find three quotes (no more than 25 words each) from user reviews of your movie to create a picture of what the public reaction to the film has been. Post them on your blog.
'A really well put together movie, on par with quality we expect of Marvel' 

 ' In conclusion this was an extremely enjoyable action movie. All the fights and effects are extremely well done and very exciting as we've come to expect from Marvell in recent years.'

'Every character gets screen time to develop an opinion on the issue that divides the ranks of the Avengers. Their conclusions feel natural to the character's experiences and therefore their motivations feel genuine.'


Risky business
Use IMDB to find out the box office records for your chosen film. Find your film, click on Company Credits and then Box Office/Business. You may want to use the excellent website Box Office Mojo to find out the budget and box office success for the film.

1) What was the original budget for your chosen film?

250 million USD

2) How much money did the film make in the opening weekend?
$180 million

3) How much money has the film made in total? (Look for the subheading ‘Gross’ which has the total box-office earnings listed).
408,080,554

4) For a film to be considered a box office success, it needs to make at least two-and-a-half times the budget in box office takings. Using this method, was the film you have chosen a success? (Or, if it's a recent release, do you expect it to be a box office success?)
Yes, Captain America Civil war was a box office success as it made more than two and a half times the budget.



Stars in their eyes
Research the stars and director for your chosen film.

1) What films has the director previously directed? Are they in the same or similar genres?
The director, Joss Whedon has made a lot of similar movies such as avengers and Avengers Age of Ultron.

2) Who is the main star in the film?
The main star is Chris Evans3) What other films has the main star appeared in? Are any of the films similar to the one you are researching?
He has appeared in Fantastic 4 and the Avengers movies which are all really similar and avengers has a link to captain America

4) Are the stars or the director or writer mentioned in the trailer for the film?
Yes they are all mentioned right at the end of the trailer

NCIS Analysis

Kong: Skull Island






Genre: Action, Adventure, Fantasy and Scientific.

Narrative: The story line clearly shows a group of scientist along with a group of soldiers heading towards am Island crawling with prehistoric animals. This fits all the genres perfectly.

Character: The characters are recognised very widely as they are some of Hollywood's greatest actors such as Sam L Jackson and Tom Hiddleston this alone will attract a lot of people as they have some outstanding and award winning movies. Also the movie includes the classic King Kong which is a giant ape and like the last movie he seems interested in the girl who is starring in the movie.

Iconography  Their is plenty of iconography as you can see in the trailer there are gunshots bombs violence, running, screaming. All of these are typical of a action movie and also typical of a King Kong.

Setting: Although the trailer is only 2 minutes long but in the 2 minutes you can clearly tell that they are on an island searching for something also at the start of the trailer you can see that they are also in a lab at at the start which adds into the scientific genre.




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Genre: Horror


Narrative: The story line clearly shows that there is an old blind man who is being robbed by three younger teenagers. But the quick robbery turns into a murder scene.

Character: The characters are not really that well known as they have only appeared in about 1 or 2 well known movies. The story-line is not that typical for a horror story either as most horror stories include maybe a young boy or girl being targeted by a demon or a group of friends being killed one by one.

Iconography: Their is not really that much iconography in this movie as it is based in a house but there is one point in the trailer where there is a gunshot these could lead to more bigger iconography in the movie. There is a lot of shouting which would link to the genre of this movie being a horror movie.

Setting: The setting as you can see in the trailer is based in the house of the old man this is typical for some horror movies as a lot of them are based in a house but at the start of the movie you can see that they are in someone else house most likely one of the teenagers house.








Genre: Scientific, Fantasy and action.

Narrative: The story line clearly is that there is a doctor who gets into an accident damaging his hands and it looks like he finds a mystical way to heal himself.

Character: The characters in this movie are typical of Hollywood they have been in some good movies especially the star Benedict Cumberbach. The characters in the trailer are typical of marvel as there is a normal person who turns into a hero.

Iconography: There is not alot of iconography in this movie there is alot of action but not much gunfire or violence there is a car crash in the beginning which shows how he damaged his hands in the first place this is some form of iconography.

Setting:  The setting looks like it is based somewhere in mountains but at the start there is a scene where he is in his house with his wife and a scene of him in the hospital too which shows him with a patient.

SLOGAN: The slogan which is look sharp-live smart. This links to the central image which is a famous actor dressing smartly. The slogan also suggest that if you look smart than you will live life better.

COLOUR SCHEME:GQ uses red and white in their logo this suggest that they are quite masculine and also quite modern. The colour surrounding the text is a light shade of grey which usually suggest a smart modern look. The writing which is in san sariff suggests that the magazine is quite stylish and modern the writing on the right near the middle is surrounded by red, usually when you first look at the page your eyes fix onto the bright red which will automatically make you want to read it.

COVER LINES: The cover lines are all on the sides they are short pieces of information with a lot of detail. Usually magazines have offers such as free products for example the cover lines Obamas war talks about chasing Taliban in dangerous places this will make someone immediately want to read it 

Blog Feedback and LR

Post this in a new blogpost on your Media blog and complete the LR tasks/questions below.

WWW: Two good posts – but also missing work. The fruit bowl is brilliantly creative and I’m pleased you’ve written a fair amount for each key concept for the Guardians of the Galaxy poster.

EBI: You need to post your missing work urgently: the 10 questions from the first week and the Camerawork photo storyboard pictures and analysis. If you don’t keep up with the work you cannot hope to complete a subject with 60% coursework. You also need to develop your written Media analysis exploring the different possible interpretations that audiences may take from a media product such as a film poster.

LR: Post the two missing pieces of work. Then, reflect on your first month of Media. What do you feel is your strongest piece of work so far? What is your weakest? What specific skills or knowledge do you need to develop over the rest of the course?

My first month of media has been really fun and full of excitement I have enjoyed every single lesson so far hopefully I will in the future to. I have really understood and enjoyed the camera angles that we learned as I found them quit simple. Hopefully I will do well in the future.

Minority Report

The shot used here is a close up/medium this is showing the face of the main character and also his facial expression, This gets the audience excited as they do not know what he is looking at but it will be revealed.


The shot used her is a long shot this is usually used to show the audience where the setting is based in this case they are showing where the action is about to place. Also you can tell there are more than one officers running at the main character which tells them that the action scene is about to begin.

The shot that is being shown in the picture here is a medium close up as it only shows half of the characters bodies. This shot will allow the viewers to focus in on what is going on and they can do this by looking at their expression.

Camera shot analysis

The bully arrives at the scene where the victim and his friends are playing basketball. This is a wide shot

The victim gets punched in the face by the bully this is a over the shoulder shot.

The victim gets back up after being punched. This is a medium close up 

This shows that the bully and the victim are going head to head to fight. Over the shoulder shot.

This is a close up of the victim showing his emotions.

This is also a close up but this picture is taken to make the bully look bigger

This friend is trying to stop the bully and the victim for fighting

This is a long shot it shows the bully walking away from the fight.

This is also a long shot showing the bully walking away,