The representation of Captain America: Civil War
The representation of men in Captain America Civil War reinforces traditional gender stereotypes. The movie stars Chris Evans as Captain America who is the stereotypical male hero. He is smart,strong,fast and brave as seen in 1:06 into the trailer which is exactly what is expected of a typical superhero. Also in the trailer there are use of sidekicks who are black this is stereotypical as black actors are usually cast as sidekicks such as Samuel L. Jackson in Die Hard 3 this is seen 1:25 in the trailer. Also in superhero movies the hero usually always has a love interest although not shown in this trailer there where hints towards her in the last movie. There is also the other superhero stereotype which involves a women who is not a love interest of the protagonist but a really close friend of his this is shown 50 seconds into the movie. Last but not least one of the main plots in a superhero movie is the villain however Civil war doesn't really have a villain but rather it has the twist of two friend turning on each other as seen at 2:00 exactly.
Wednesday, 26 April 2017
Wednesday, 19 April 2017
1) What typical features (conventions) of a film poster have you used? How do they help to make the poster effective in attracting an audience? (Key conventions include title, release date, institutional information, reviews, a central image etc.)
First of all I used a central image which is the main character to immediately get the readers attention as he is wearing all black and has a mask covering his face. This will make the audience question why he is dressed like that and that will make them want to find out more about the movie which could lead to them watching the movie. I also included an age rating to let the audience know what age you have to be to view the movie. This would let the reader know that there is most likely to be action such as gunshots and car crashes.
2) What is the genre of your film? How would your target audience know this from design of your poster? E.g. Colour scheme, font choice, mise-en-scene (props, costume, character, setting).
The genre of my film is science fiction/horror. I have signified this by using dark colours which are usually used to show fear and horror there is some light shades of green in the poster to show that it is science fiction as when blended with the black that's exactly what it shows. Who can also tell that it is horror because of the setting which is a dark creepy forest. My character is wearing all black clothes to emphasise that there is something creepy and mysterious going on. My character is also holding a camera in his hand and that is something that will raise questions as people will wonder why he is holding a camera and why he need one.
3) What institutional information have you used to try and sell the film and how does this appeal to the audience? E.g. 'From the Producers of...' / Star power / Directors / Reviews.
I have used the logo of Lions-gate to sell my film as they are really well known across the world for there great movies. When someone sees the logo they immediately recognise it and this may make them want to see the movie. From the quote "Voted best movie of the year" it will almost always attract peoples attention because to be voted best movie of the year you are against about 600 other movies and that is a really good achievement Evan if you do not win.
What representations have you used in your film? E.g. gender / race / age / nationality / place)? Are these reinforcing or challenging stereotypes?
I have left the eyes and slight part of the face exposed to show the audience that the antagonist is Asian. This may come of as surprising because there are not many Asians in Hollywood so people may expect something different than usual movies. The character is about 18 and this will attract more 18 years because some of them may feel that they can relate to this character in the movie. The character in the movie is a male for this purpose the movie may attract more male viewers than female viewers.
4) Where are there examples of synergy between your storyboard and trailer? (Synergy is the link or interaction between two different media texts).
There is synergy between my poster and my story board for example I have made sure that I mention Lions gate in my story board as well as my poster because they will get my movie recognised more. I have also mentioned the quotes from my poster in my story board because they are very key in getting my movie promoted and just recognised overall. I also mentioned the name of the movie because it is very vital you don't forget that because than people will watch the trailer and not know the name of the movie which will be really bad. Finally I have used my production blurb in both poster and the storyboard because it is vital to use that because than the audience will know all the actors and directors who took part in the movie.
First of all I used a central image which is the main character to immediately get the readers attention as he is wearing all black and has a mask covering his face. This will make the audience question why he is dressed like that and that will make them want to find out more about the movie which could lead to them watching the movie. I also included an age rating to let the audience know what age you have to be to view the movie. This would let the reader know that there is most likely to be action such as gunshots and car crashes.
2) What is the genre of your film? How would your target audience know this from design of your poster? E.g. Colour scheme, font choice, mise-en-scene (props, costume, character, setting).
The genre of my film is science fiction/horror. I have signified this by using dark colours which are usually used to show fear and horror there is some light shades of green in the poster to show that it is science fiction as when blended with the black that's exactly what it shows. Who can also tell that it is horror because of the setting which is a dark creepy forest. My character is wearing all black clothes to emphasise that there is something creepy and mysterious going on. My character is also holding a camera in his hand and that is something that will raise questions as people will wonder why he is holding a camera and why he need one.
3) What institutional information have you used to try and sell the film and how does this appeal to the audience? E.g. 'From the Producers of...' / Star power / Directors / Reviews.
I have used the logo of Lions-gate to sell my film as they are really well known across the world for there great movies. When someone sees the logo they immediately recognise it and this may make them want to see the movie. From the quote "Voted best movie of the year" it will almost always attract peoples attention because to be voted best movie of the year you are against about 600 other movies and that is a really good achievement Evan if you do not win.
What representations have you used in your film? E.g. gender / race / age / nationality / place)? Are these reinforcing or challenging stereotypes?
I have left the eyes and slight part of the face exposed to show the audience that the antagonist is Asian. This may come of as surprising because there are not many Asians in Hollywood so people may expect something different than usual movies. The character is about 18 and this will attract more 18 years because some of them may feel that they can relate to this character in the movie. The character in the movie is a male for this purpose the movie may attract more male viewers than female viewers.
4) Where are there examples of synergy between your storyboard and trailer? (Synergy is the link or interaction between two different media texts).
There is synergy between my poster and my story board for example I have made sure that I mention Lions gate in my story board as well as my poster because they will get my movie recognised more. I have also mentioned the quotes from my poster in my story board because they are very key in getting my movie promoted and just recognised overall. I also mentioned the name of the movie because it is very vital you don't forget that because than people will watch the trailer and not know the name of the movie which will be really bad. Finally I have used my production blurb in both poster and the storyboard because it is vital to use that because than the audience will know all the actors and directors who took part in the movie.
Thursday, 9 February 2017
Trailer Conventions:
Intro to Characters: Straight away the audience who are viewing the trailer are introduced to some of the characters in the movie. The director doesn't need to introduce the name of the characters as they where all in the previous Captain America movie.
Iconography: Just after the intro to the characters, there is a scene where a building gets blown up this is a type of iconography and will help attract a lot of people who are interested in action movies as iconography comes under the genre.
Fast Paced Cuts: There are a lot of fast paced cuts which create a lot of tension and this will always leave the viewer wondering what happened next which is a great way to get people to watch your movie.
Voice Over: There is a voice over in the trailer along with all the iconography which always makes the trailer a lot more dramatic and will catch more attention.
Title: When a person thinks of the title Captain America they think what a huge success the first 2 films were so when someone starts talking about a third film a person who is a fan of the first two will definitely want to go and watch the film.
Poster Conventions:
Release Date: The release date is shown in the poster "May 6" this will let anyone who sees the trailer will know straight away when the movie is out sob they can go and watch.
Central Image: The central image suggest that their is conflict between the two side as they are two different colours and also the way that they are staring at each other will also let the viewer know that there will be a fight in the movie.
Cast: The main cast in the movie Chris Evans and Robert Downey JR will immediately catch the eye of people who are viewing this poster because those 2 actors are well known for there award winning movies.
Title: The title Civil War is placed in the middle of the poster so viewers will immediately see this when they see the poster and this will help the movie get recognised more by different people and will help spread the movie.
Monday, 30 January 2017
Captain America:Civil War
Your chosen movie
1) What film have you chosen?
Captain America:Civil War
2) Why did you choose this film in particular?
I chose this film because i have seen about two times and I really enjoyed it so i decided to go with it
Institutional background
Use IMDB to find out the institutions behind your chosen film. Find your film, click on Company Credits and then look for the production company and UK distributor.
1) What was the film studio or production company behind your chosen film? E.g. Warner Brothers, Paramount etc.
The production company behind Captain America is marvel studios.
2) Who was the distributor for the theatrical release of the film in the UK?
No brand loyalty
1) What genre does your chosen film fit into?
Action, Thriller and adventure
2) How can you tell it fits that genre? Be specific with reference to the trailer.
There are a lot of chases and gun shot scenes
3) Does your chosen film have any stars or a director that are known for that particular genre?
Chris Evans is well known for action movies such as Captain America trilogy.
It’s all a matter of timing
1) What was the UK release date for your chosen film?
29 April 2016
2) When did the first trailer appear on YouTube for your movie? Find the earliest example you can and embed it in your blog.
Published on Nov 24, 2015
3) What other examples of marketing (teaser trailers, main trailers, newspaper or TV interviews etc.) can you find for your chosen film from before the film’s release date?
There were a few teaser trailers that were dropped before the main trailer for example there was one featuring spider-man
It’s a social thing
1) What was the word-of-mouth like for your chosen film? If you can’t find tweets (probably blocked) use the IMDB user review rating or the Rotten Tomatoes Tomatometer rating to judge whether the public have given the movie a good review.
2) Find three quotes (no more than 25 words each) from user reviews of your movie to create a picture of what the public reaction to the film has been. Post them on your blog.
'A really well put together movie, on par with quality we expect of Marvel'
' In conclusion this was an extremely enjoyable action movie. All the fights and effects are extremely well done and very exciting as we've come to expect from Marvell in recent years.'
'Every character gets screen time to develop an opinion on the issue that divides the ranks of the Avengers. Their conclusions feel natural to the character's experiences and therefore their motivations feel genuine.'
Risky business
Use IMDB to find out the box office records for your chosen film. Find your film, click on Company Credits and then Box Office/Business. You may want to use the excellent website Box Office Mojo to find out the budget and box office success for the film.
1) What was the original budget for your chosen film?
2) How much money did the film make in the opening weekend?
$180 million
3) How much money has the film made in total? (Look for the subheading ‘Gross’ which has the total box-office earnings listed).
408,080,554
4) For a film to be considered a box office success, it needs to make at least two-and-a-half times the budget in box office takings. Using this method, was the film you have chosen a success? (Or, if it's a recent release, do you expect it to be a box office success?)
Yes, Captain America Civil war was a box office success as it made more than two and a half times the budget.
Stars in their eyes
Research the stars and director for your chosen film.
1) What films has the director previously directed? Are they in the same or similar genres?
The director, Joss Whedon has made a lot of similar movies such as avengers and Avengers Age of Ultron.
2) Who is the main star in the film?
The main star is Chris Evans3) What other films has the main star appeared in? Are any of the films similar to the one you are researching?
He has appeared in Fantastic 4 and the Avengers movies which are all really similar and avengers has a link to captain America
4) Are the stars or the director or writer mentioned in the trailer for the film?
Yes they are all mentioned right at the end of the trailer
1) What film have you chosen?
Captain America:Civil War
2) Why did you choose this film in particular?
I chose this film because i have seen about two times and I really enjoyed it so i decided to go with it
Institutional background
Use IMDB to find out the institutions behind your chosen film. Find your film, click on Company Credits and then look for the production company and UK distributor.
1) What was the film studio or production company behind your chosen film? E.g. Warner Brothers, Paramount etc.
The production company behind Captain America is marvel studios.
2) Who was the distributor for the theatrical release of the film in the UK?
No brand loyalty
1) What genre does your chosen film fit into?
Action, Thriller and adventure
2) How can you tell it fits that genre? Be specific with reference to the trailer.
There are a lot of chases and gun shot scenes
3) Does your chosen film have any stars or a director that are known for that particular genre?
Chris Evans is well known for action movies such as Captain America trilogy.
It’s all a matter of timing
1) What was the UK release date for your chosen film?
29 April 2016
2) When did the first trailer appear on YouTube for your movie? Find the earliest example you can and embed it in your blog.
Published on Nov 24, 2015
3) What other examples of marketing (teaser trailers, main trailers, newspaper or TV interviews etc.) can you find for your chosen film from before the film’s release date?
There were a few teaser trailers that were dropped before the main trailer for example there was one featuring spider-man
It’s a social thing
1) What was the word-of-mouth like for your chosen film? If you can’t find tweets (probably blocked) use the IMDB user review rating or the Rotten Tomatoes Tomatometer rating to judge whether the public have given the movie a good review.
2) Find three quotes (no more than 25 words each) from user reviews of your movie to create a picture of what the public reaction to the film has been. Post them on your blog.
'A really well put together movie, on par with quality we expect of Marvel'
' In conclusion this was an extremely enjoyable action movie. All the fights and effects are extremely well done and very exciting as we've come to expect from Marvell in recent years.'
'Every character gets screen time to develop an opinion on the issue that divides the ranks of the Avengers. Their conclusions feel natural to the character's experiences and therefore their motivations feel genuine.'
Risky business
Use IMDB to find out the box office records for your chosen film. Find your film, click on Company Credits and then Box Office/Business. You may want to use the excellent website Box Office Mojo to find out the budget and box office success for the film.
1) What was the original budget for your chosen film?
250 million USD
2) How much money did the film make in the opening weekend?
$180 million
3) How much money has the film made in total? (Look for the subheading ‘Gross’ which has the total box-office earnings listed).
408,080,554
4) For a film to be considered a box office success, it needs to make at least two-and-a-half times the budget in box office takings. Using this method, was the film you have chosen a success? (Or, if it's a recent release, do you expect it to be a box office success?)
Yes, Captain America Civil war was a box office success as it made more than two and a half times the budget.
Stars in their eyes
Research the stars and director for your chosen film.
1) What films has the director previously directed? Are they in the same or similar genres?
The director, Joss Whedon has made a lot of similar movies such as avengers and Avengers Age of Ultron.
2) Who is the main star in the film?
The main star is Chris Evans3) What other films has the main star appeared in? Are any of the films similar to the one you are researching?
He has appeared in Fantastic 4 and the Avengers movies which are all really similar and avengers has a link to captain America
4) Are the stars or the director or writer mentioned in the trailer for the film?
Yes they are all mentioned right at the end of the trailer
Thursday, 19 January 2017
NCIS Analysis
Kong: Skull Island
Genre: Action, Adventure, Fantasy and Scientific.
Narrative: The story line clearly shows a group of scientist along with a group of soldiers heading towards am Island crawling with prehistoric animals. This fits all the genres perfectly.
Character: The characters are recognised very widely as they are some of Hollywood's greatest actors such as Sam L Jackson and Tom Hiddleston this alone will attract a lot of people as they have some outstanding and award winning movies. Also the movie includes the classic King Kong which is a giant ape and like the last movie he seems interested in the girl who is starring in the movie.
Iconography Their is plenty of iconography as you can see in the trailer there are gunshots bombs violence, running, screaming. All of these are typical of a action movie and also typical of a King Kong.
Setting: Although the trailer is only 2 minutes long but in the 2 minutes you can clearly tell that they are on an island searching for something also at the start of the trailer you can see that they are also in a lab at at the start which adds into the scientific genre.
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Genre: Horror
Narrative: The story line clearly shows that there is an old blind man who is being robbed by three younger teenagers. But the quick robbery turns into a murder scene.
Character: The characters are not really that well known as they have only appeared in about 1 or 2 well known movies. The story-line is not that typical for a horror story either as most horror stories include maybe a young boy or girl being targeted by a demon or a group of friends being killed one by one.
Iconography: Their is not really that much iconography in this movie as it is based in a house but there is one point in the trailer where there is a gunshot these could lead to more bigger iconography in the movie. There is a lot of shouting which would link to the genre of this movie being a horror movie.
Setting: The setting as you can see in the trailer is based in the house of the old man this is typical for some horror movies as a lot of them are based in a house but at the start of the movie you can see that they are in someone else house most likely one of the teenagers house.
Genre: Scientific, Fantasy and action.
Narrative: The story line clearly is that there is a doctor who gets into an accident damaging his hands and it looks like he finds a mystical way to heal himself.
Character: The characters in this movie are typical of Hollywood they have been in some good movies especially the star Benedict Cumberbach. The characters in the trailer are typical of marvel as there is a normal person who turns into a hero.
Iconography: There is not alot of iconography in this movie there is alot of action but not much gunfire or violence there is a car crash in the beginning which shows how he damaged his hands in the first place this is some form of iconography.
Setting: The setting looks like it is based somewhere in mountains but at the start there is a scene where he is in his house with his wife and a scene of him in the hospital too which shows him with a patient.
Genre: Action, Adventure, Fantasy and Scientific.
Narrative: The story line clearly shows a group of scientist along with a group of soldiers heading towards am Island crawling with prehistoric animals. This fits all the genres perfectly.
Character: The characters are recognised very widely as they are some of Hollywood's greatest actors such as Sam L Jackson and Tom Hiddleston this alone will attract a lot of people as they have some outstanding and award winning movies. Also the movie includes the classic King Kong which is a giant ape and like the last movie he seems interested in the girl who is starring in the movie.
Iconography Their is plenty of iconography as you can see in the trailer there are gunshots bombs violence, running, screaming. All of these are typical of a action movie and also typical of a King Kong.
Setting: Although the trailer is only 2 minutes long but in the 2 minutes you can clearly tell that they are on an island searching for something also at the start of the trailer you can see that they are also in a lab at at the start which adds into the scientific genre.
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Genre: Horror
Narrative: The story line clearly shows that there is an old blind man who is being robbed by three younger teenagers. But the quick robbery turns into a murder scene.
Character: The characters are not really that well known as they have only appeared in about 1 or 2 well known movies. The story-line is not that typical for a horror story either as most horror stories include maybe a young boy or girl being targeted by a demon or a group of friends being killed one by one.
Iconography: Their is not really that much iconography in this movie as it is based in a house but there is one point in the trailer where there is a gunshot these could lead to more bigger iconography in the movie. There is a lot of shouting which would link to the genre of this movie being a horror movie.
Setting: The setting as you can see in the trailer is based in the house of the old man this is typical for some horror movies as a lot of them are based in a house but at the start of the movie you can see that they are in someone else house most likely one of the teenagers house.
Genre: Scientific, Fantasy and action.
Narrative: The story line clearly is that there is a doctor who gets into an accident damaging his hands and it looks like he finds a mystical way to heal himself.
Character: The characters in this movie are typical of Hollywood they have been in some good movies especially the star Benedict Cumberbach. The characters in the trailer are typical of marvel as there is a normal person who turns into a hero.
Iconography: There is not alot of iconography in this movie there is alot of action but not much gunfire or violence there is a car crash in the beginning which shows how he damaged his hands in the first place this is some form of iconography.
Setting: The setting looks like it is based somewhere in mountains but at the start there is a scene where he is in his house with his wife and a scene of him in the hospital too which shows him with a patient.
Wednesday, 9 November 2016
SLOGAN: The slogan which is look sharp-live smart. This links to the central image which is a famous actor dressing smartly. The slogan also suggest that if you look smart than you will live life better.
COLOUR SCHEME:GQ uses red and white in their logo this suggest that they are quite masculine and also quite modern. The colour surrounding the text is a light shade of grey which usually suggest a smart modern look. The writing which is in san sariff suggests that the magazine is quite stylish and modern the writing on the right near the middle is surrounded by red, usually when you first look at the page your eyes fix onto the bright red which will automatically make you want to read it.
COVER LINES: The cover lines are all on the sides they are short pieces of information with a lot of detail. Usually magazines have offers such as free products for example the cover lines Obamas war talks about chasing Taliban in dangerous places this will make someone immediately want to read it
Tuesday, 18 October 2016
Blog Feedback and LR
Post this in a new blogpost on your Media blog and
complete the LR tasks/questions below.
WWW: Two good posts – but also missing work. The fruit
bowl is brilliantly creative and I’m pleased you’ve written a fair amount for
each key concept for the Guardians of the Galaxy poster.
EBI: You need to post your missing work urgently: the 10
questions from the first week and the Camerawork photo storyboard pictures and
analysis. If you don’t keep up with the work you cannot hope to complete a
subject with 60% coursework. You also need to develop your written Media
analysis exploring the different possible interpretations that audiences may
take from a media product such as a film poster.
LR: Post the two missing pieces of work. Then, reflect on
your first month of Media. What do you feel is your strongest piece of work so
far? What is your weakest? What specific skills or knowledge do you need to
develop over the rest of the course?
My first month of media has been really fun and full of excitement I have enjoyed every single lesson so far hopefully I will in the future to. I have really understood and enjoyed the camera angles that we learned as I found them quit simple. Hopefully I will do well in the future.
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