Trailer Conventions:
Intro to Characters: Straight away the audience who are viewing the trailer are introduced to some of the characters in the movie. The director doesn't need to introduce the name of the characters as they where all in the previous Captain America movie.
Iconography: Just after the intro to the characters, there is a scene where a building gets blown up this is a type of iconography and will help attract a lot of people who are interested in action movies as iconography comes under the genre.
Fast Paced Cuts: There are a lot of fast paced cuts which create a lot of tension and this will always leave the viewer wondering what happened next which is a great way to get people to watch your movie.
Voice Over: There is a voice over in the trailer along with all the iconography which always makes the trailer a lot more dramatic and will catch more attention.
Title: When a person thinks of the title Captain America they think what a huge success the first 2 films were so when someone starts talking about a third film a person who is a fan of the first two will definitely want to go and watch the film.
Poster Conventions:
Release Date: The release date is shown in the poster "May 6" this will let anyone who sees the trailer will know straight away when the movie is out sob they can go and watch.
Central Image: The central image suggest that their is conflict between the two side as they are two different colours and also the way that they are staring at each other will also let the viewer know that there will be a fight in the movie.
Cast: The main cast in the movie Chris Evans and Robert Downey JR will immediately catch the eye of people who are viewing this poster because those 2 actors are well known for there award winning movies.
Title: The title Civil War is placed in the middle of the poster so viewers will immediately see this when they see the poster and this will help the movie get recognised more by different people and will help spread the movie.
